Victoria Curtis

Victoria Curtis

Class of 2002

Australia has a new entrepreneur in the beauty industry and she is a Camberwell Girls graduate.

Embodying all the qualities of a woman with drive – savvy, intelligent, creative, inspiring, confident and discerning, Victoria Curtis (Class of 2002) is turning her lifelong passion into a full time career.

Through Secondary School Victoria worked in hair and beauty salons. After graduating from Camberwell Girls, she completed a double degree in Marketing and Accounting at Swinburne University and she also studied abroad in the USA.

On return, Victoria was offered a marketing role with L’Oreal Australia where she worked in the products division. It was this role that allowed her to build the knowledge and experience necessary to launch her own salon specific cosmetics range.

“My role at L’Oreal allowed me to reconnect with the salon and spa industry. I developed a keen interest in the philosophy of these salons and what they were trying to achieve for their clients,” she says.

It was during this time that Victoria discovered a gap in the market. “I felt there was an opportunity to launch a luxury cosmetics brand exclusively for the salon and spa industry. My vision and point of difference was to combine the chic and style of designer cosmetics with high quality, pharmaceutical grade ingredients that complimented a salons’ services,” she says.

Fast forward three years and Victoria’s vision came to life. The Curtis Collection was born after thorough research and development.

Victoria conducted focus groups to identify the most common beauty issues affecting women. She travelled the globe – through France, Italy and across America to source the highest quality vitamins and minerals in order to develop the best formulas to solve these common problems.

“My goal was to offer women more than just makeup. I wanted to offer a range of cosmetics that double as problem solvers for our beauty needs. I designed a collection that targets these issues directly, offering beauty solutions through the use of makeup,” says Victoria.

When reflecting on her days at Camberwell Girls, Victoria says the School had a huge impact on her.

“I graduated from Secondary School feeling empowered, driven and inspired to chase my dreams. My education at CGGS taught me to see opportunity in every challenge and strive for excellence in everything that I do,” says Victoria.

The Curtis Collection is available in over 250 spas and salons across Australia and New Zealand with plans to expand internationally.

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